About WOW colours

WOW colour studio is owned by Anne Hilden, a colour enthousiast and fair fashion entrepreneur, living and working in Mechelen, Belgium. In 2012 she founded together with her partner Supergoods store, which has grown into a small scale independent chain of fair fashion stores in Mechelen and Antwerp and a webshop.

Anne got interested in colours especially while working for her business, Supergoods, selecting the collections every season for women and men. After having her own colours analysed according to the four seasons model she sought more information of colour analysis and decided to start a training to learn more. To know more about colours, colour analysis and matching the right person with the right colours. A new way to look at colours opened.

She enjoys helping clients to discover their WOW colours, and this way gain confidence in themselves, in their shopping choices, in matching outfits, and also having less stress while getting dressed. According to Anne knowing our best colours help us make sustainable choices, as the right colours will be worn more frequently. Also the colours in your palette fit each other seamlessly, the problem of non matching clothes can be hugely helped with selecting colours within your own palette. No more closet full of clothes yet nothing to wear or match for an outfit.

Anne and her WOW colour studio helps you with sustainable choices in fashion. A one time investment will be a smart move towards buy less buy better lifestyle.

Anne finds it especially interesting to advice you on:
- helping with outfit combinations which work in your daily life
- giving you personalised advice based on your style preferences and personality
- embracing the beauty in your natural colouring - skin and hair
- transitioning back to your natural hair colour, including grey hair
- finding the peace within the bright palettes or the vibrancy in the soft seasons, when the result causes some hesitation
- inclusive and supportive advice for everyone
- helping you in Dutch, English or in her native Finnish, international clients are always welcome

The studio is upstairs at Supergoods store in Mechelen, and can take small groups too up to 4 persons. We always start the session with a small chat, with tea or coffee.

Besides work and her family with 2 kids she is busy with yoga, travelling, good food and being outdoors.

What People Are Saying

  • EDITH

    “Ik heb een kleuranalyse laten doen bij de zeer sympathieke Anne. Ze heeft me goede tips en inzichten meegegeven waardoor ik er nu verder mee aan de slag kan. Het is de moeite waard om dit te ondernemen, op langere termijn zal ik veel meer combineerbaar stuks in mijn kleerkast hebben dan nu...en weet ik beter wat aan te doen (ipv ' ik heb niets om aan te doen').”

  • SUZANNE

    “Samen met mijn tweelingzus voor onze verjaardag onze wow kleuren laten bepalen door de zeer vriendelijke en deskundige Anne. Het was gezellig en leerrijk. Dankjewel voor de interessante namiddag!”

  • NENA

    “Superblij met de sessie die we gehad hebben bij Anne. We hebben het met 3 ineens gedaan en vonden het heel interessant en leerrijk. Fijn om eindelijk duidelijkheid te hebben over de beste kleuren voor ieder van ons persoonlijk. Ik kan het zeker aanraden!”

  • ALICE

    “I went with my little sister and we both had an amazing time! Anne is knowledgeable and helpful, and we were both able to find our right season + sister season. Highly recommend.”

  • LOTTA

    “The colour analysis helps you to know and see which colours make you shine that little bit more! After the session with Anne, I now intuitively direct towards my colour palette in shops, making finding pieces which suit me easier. Summer has always been my favourite season, now it’s true for my wardrobe too!”

  • VERONICA

    “Discovering my palette with Anne from WOW colours was a surprising and fun experience. Knowing the colours that truly fit me gave me inspiration to look further than my basic colours.”

  • CHLOÉ

    “Super nice colour chart. I am looking forward to apply all what I learned when I go shopping next time.”

No more closet full of clothes yet nothing to wear or match.

Book a Colour analysis

Invest now in your self confidence with colours, a one time investment will be enough to make better choices while shopping for future years.

Book your appointment